Marketing is an essential part of any business, but it is especially important for startups. By investing in marketing, startups can raise awareness of their brand and products, attract customers, and achieve their goals.
Before start solving a marketing problem, one must first make sure they are working on the right problem. The Good marketing problem definition is a prerequisite for successful marketing strategies that really does solve marketing problems.
This is the New World of the 'Empowered Consumer', where these "Empowered Consumer” today using digital media actively seeking for brands has shifted the control. Empowered consumers are happy with the brands till brands acknowledge their willing participation.